Last-mile delivery tracking has increasingly become a staple of e-commerce. It shows customers’ package tracking information from the moment of shipping all the way to when it gets delivered. This will often include the location of the package and its status. Many last-mile delivery tracking services also show the package location in real-time.
The global last-mile delivery industry is expected to expand by over US $84 billion by 2030. Due to the rapid growth of the eCommerce industry, there has been a major increase in the need for last-mile delivery and tracking services in the MENA region.
Why is last-mile delivery tracking important?
Last-mile tracking serves several purposes for the carrier and the customer. Together, they create a more efficient delivery system that reduces costs for the seller. Delivery tracking functions include:
Exact location tracking
This works for both the customer and the delivery agent. Customers can check the real-time location provided by premier courier management software and determine when they will receive their package. Drivers can ensure they have the exact drop-off location for the customer.
Contact information
Contact information for delivery agents helps customers keep an eye on their packages. It also helps them convey last-minute changes to a drop-off location or delivery time. It’s a far more efficient system than contacting the seller first, who would then get in touch with the delivery company.
Delivery confirmation
Last-mile delivery tracking lets customers and carriers verify the receipt of delivery. It also takes care of any issues or disputes with the delivery, such as a package’s premature “Delivered” status.
Last Mile Delivery Tracking in Middle Eastern Ecommerce
The growing e-commerce potential, with a 16.4% expected increase in the Middle East, has made last-mile delivery tracking more relevant. In the e-commerce industry, it offers an effective solution to a range of problems, including:
High rate of returns
Customers who are unable to receive the delivery may simply end up returning it. Increasingly, businesses are also offering flash deliveries within 24 hours. This ends up costing sellers money without receiving any returns. Delivery tracking and route optimization can counter both of these issues.
Misplaced or lost orders
Orders delivered to the wrong address can cost the seller their customer. With last-mile delivery tracking, there is a reduced chance this would happen. Tracking optimization system also means businesses can use analytics to identify problems and implement solutions.
False loss claims
Delivery tracking produces proof of delivery when the package is received. This ensures fraudulent claims of a lost package cannot be made. With an increase in contactless delivery, this is an increasingly important feature.
Supplementing Delivery Tracking
Last-mile delivery tracking is becoming increasingly important in the Middle East e-commerce industry. It also calls for efficient delivery systems to ensure optimal last-mile delivery. This is where we come in.
We offer delivery management solutions for all kinds of deliveries. With packages based on your needs, we offer optimal services for everyone. Get in touch and book a free demo today!
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